ASW is an Irish-owned retail and supply business specialising in high-quality workwear, tools, and building essentials. Established with its first store in Midleton the mid 1990’s, ASW has grown to five locations across Ireland, including Killarney, Carlow, Portlaoise, and most recently Ashbourne.

The business was originally built on sourcing genuine army surplus gear from the UK — supplying customers with exceptionally durable products at outstanding value. While that supply model has evolved over time, the core philosophy has remained the same: deliver the highest possible quality at the most competitive price point.
Over the years, ASW has developed deep expertise in the technical performance of workwear, tools, and materials. This knowledge has enabled us to build strong, long-term relationships with trusted manufacturers across global markets. By working directly with producers and focusing on product performance rather than brand names, we are able to offer professional-grade products at significantly better value.

Today, ASW supplies both retail and trade customers with a growing range of building essentials, including high-visibility clothing, durable workwear, and everyday site equipment. Our B2B offering is built around consistency, reliability, and an understanding of what tradespeople actually need on the ground.
Looking ahead, ASW continues to expand its product range and supplier network, with a focus on practical innovation, dependable quality, and maintaining our reputation as a trusted partner for both individuals and businesses across Ireland.